MPR as “a comprehensive, all-encompassing public awareness and information program or campaign directed to mass or specialised audiences to influence sales or use of a company’s products or services”. Marketing public relations distinguishes the use of public relations techniques in achieving marketing objectives from the general practice of public relations. It is an ‘all-encompassing’ term integrating concepts and tools from public relations, marketing, advertising, and research. MPR was in fact described as the largest and fastest-growing segment of a fast-growing industry.